Focus on people, not results

Don’t be fooled by the popular saying, “What gets measured gets done.”

Because, really, it is the people that get the job done. Not the scorecards, not the key performance indicators, not the processes.

The people who are deeply engaged and attain remarkable results. Because they willingly choose to invest their full attention to get the job done. Those are the people who make the difference.

And you know that your mission is to catalyze such a level of attention, which stimulates the brain and fuels passion.

However, that’s not an easy task.

You experience it every day. The competition for the attention of your team members is fierce.

And here’s why.

The big challenge to keep in mind

The human brain has only a limited capacity of attention.

Both the rational process and the emotions can easily captivate our attention. Absorbed in our thoughts, experiencing intense feelings, we become almost deaf to what’s going on around us.

And that’s without counting the chronic state of overstimulation that already fragments our attention into multiple pieces—social media, overabundant information, overloaded schedules, and so on.

It leaves little residual attention to your team members to really listen to you. You—and your strategy, targets and processes—are in fierce competition to capture and keep the attention of those who can make the difference.

To succeed, you will therefore have to break the barrier of distraction.

Overcoming distraction to succeed

Here are three actions you can put into practice right now:

  • First, gain the trust of those around you.
    This is an essential condition for them to pay attention to what you say. Otherwise, they will ignore you, or worse, they will give you negative attention.
  • Touch the emotions of people.
    Do not just engage their rational thinking, they could forget you quickly. Speak also to their values and aspirations to make your words memorable.
  • Develop your own attention span.
    Be present to others—rather than be captivated by your thoughts or your cell phone. Listen actively to connect with others. Make it difficult for them to be distracted.

Imagine capturing your team’s attention, providing the energy and focus needed to move towards the target.

It could well make the difference between success and failure, don’t you believe?

“Seeking a state of awake seems like a worthy quest. And when we find it, it’s worth cherishing. ” — Seth Godin


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